Publication details
Ekonomika malých a středních podniků
| Authors | |
|---|---|
| Year of publication | 2011 |
| Type | Monograph |
| MU Faculty or unit | |
| Citation | |
| Description | The textbook “Economics for small and medium-sized enterprises” provides basic information on business management, which are necessary to understand the functioning and management of small and medium-sized enterprises. The textbook will help students in mastering the basic principles and concepts in business management and entrepreneurship, in choosing the legal form of business, understand the functioning of the enterprise in terms of assets and capital structure and subsequent financial analysis. In subsequent chapters, the textbook is devoted to individual corporate activities that take place in the enterprise, regardless of legal status, ownership and capital structure and financial status of the company. These business activities are business management, human resource management, purchasing, manufacturing and, finally, therefore marketing. In addition, the chapter devoted to the tax system in the Czech Republic supplements the textbook, because company faces taxes in its operation every day. The textbook is enriched compared with the previous edition with chapters on environmental management and strategic management, which extends the student's view of the firm and its functioning in a market economy. |