Ing. Dušan Mladenovič, Ph.D.
odborný asistent – Katedra podnikové ekonomiky a managementu
Počet publikací: 41
2018
-
Social Media and Knowledge Sharing – What Do We Know So Far?
PROCEEDINGS OF THE 5TH EUROPEAN CONFERENCE ON SOCIAL MEDIA (ECSM 2018), rok: 2018
2017
-
Defining the "Figure of Merit" for Places in the Age of Digital Nomadism
Connect Universum 2016, rok: 2017
-
Figure of Merit for Places: Perspectives on Place Branding
The Journal of Italian Marketing Association, rok: 2017, ročník: Neuveden, vydání: 3
-
What Motives Make People Write Online Review – Case Study of Serbia
Rok: 2017
2016
-
Collecting online behavioural empirical data in order to utilize social media presence
Towards a New Architecture of Knowledge: Big Data, Culture and Creativity, rok: 2016
-
Concept of "Figure of Merit" for Place Marketing in Digital Nomadism Ages
Marketing Identity 2016, rok: 2016
-
Potential Role of Social Media in Value Co-Creation
Proceedings of International Scientific Conference of Business Economics Management and Marketing 2016, rok: 2016
-
Theoretical Overview of Social Media-Value (co)Creation Bond
Proceedings of 17th International Scientific Conference on Economic and Social Development – Managerial Issues in Modern Business, rok: 2016
2015
-
Social Media's Influence and Role on Public's Awareness Regarding Marketing Campaign
The 2nd European Conference on Social Media ECSM 2015, rok: 2015
-
Using Tremendous Impact of Social Media to Utilize Marketing Potential
MARKETING IDENTITY 2015: Digital Life, rok: 2015