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Informace o publikaci
The Brand in Accounting and Economic Concepts - Comparison of the Czech and the International Approach
Autoři | |
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Rok publikování | 2015 |
Druh | Článek ve sborníku |
Konference | European Financial Systems 2015. Proceedings of the 12th International Scientific Conference. |
Fakulta / Pracoviště MU | |
Citace | |
Obor | Ekonomie |
Klíčová slova | brand; trademark; enterprise name; accounting; revaluation; comparison |
Popis | The enterprise name has for a business entity similar meaning to the brand (trademark). The current legislation allows standalone handling of the enterprise name. This paper compares the consequences of the usage of these branding instruments. |
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