doc. Ing. Alena Klapalová, Ph.D.

Associate professor, Department of Business Management

Office: 549
Lipová 507/41a
602 00 Brno

Phone:	+420 549 49 5203
E‑mail:

social and academic networks:

Field of study: Business Economy and Management

Analysis of differences between online and offline word-of-mouth in the context of intercultural differences - implications for international marketing in e-commerce – graduate 2020
Businees Marketing in International Talent Management – graduate 2019
Interpretation of online consumer behaviour from the consumer neuroscience perspective - cross generational study – graduate 2018