Project information
Reverse Flows Management as a Means of Value Creation
- Project Identification
- GA13-14704S
- Project Period
- 2/2013 - 12/2015
- Investor / Pogramme / Project type
-
Czech Science Foundation
- Standard Projects
- MU Faculty or unit
- Faculty of Economics and Administration
- Keywords
- Reverse flows management, reverse logistics, service industry logistics, performance measurement and management
The volume and importance of reverse flows (RF) has been constantly growing in many industries, which also increases the need
for their effective management in terms of regaining values that RF contain. Therefore it is important to find answers to complex
questions of why, how, when and where RF occur, how they are managed within enterprises (or among enterprises), what
influences the management as well as efficiency and effectiveness of performance management of RF, why the rate of interest in
this issue is different in companies, and what are the manifestations of effective or ineffective RF-management. The objective of
the research is to supplement the international professional discussion with knowledge of insufficiently explored topics, i.e. to
deepen the knowledge of the existence of company management causal relationships, which affect the nature and especially the
efficiency of the RF-management system; the objective also includes analyzing the existing performance measurement and
management systems of RF as well as exploring the specifics of RF-management in services.
Publications
Total number of publications: 23
2013
-
Reverse flows as the sources for product/service innovation – do companies in tourism industries differ?
VI. International Tourism Congress, “The image and sustainability of tourism destination”, Peniche, Portugal, year: 2013
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Reverse logistics as sustainable tool in tourism industry: scope and motivation
VI International Tourism Congress - the Image and Sustainability of Tourist Destinations, year: 2013
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Tangibility and intangibility in reverse flows and reverse logistics– are tourism and hospitality companies different?
Year: 2013, type: Conference abstract