Publication details
Analysis of customer Service Relevance in Business Models from a Service-Dominant Logic Perspektive: An Empiric Approach to Customer Relationship Management against the Background of Digitalization
| Authors | |
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| Year of publication | 2016 |
| Type | Monograph |
| MU Faculty or unit | |
| Citation | |
| Description | Analysis of customer Service Relevance in Business Models from a Service-Dominant Logic Perspektive: An Empiric Approach to Customer Relationship Management against the Background of Digitalization |