Publication details

Specifika řízení vztahů se zákazníky v pojišťovnictví

Title in English Specifics of customer relationship management in insurance
Authors

STOJAROVÁ Šárka VÁVROVÁ Eva

Year of publication 2003
Type Article in Proceedings
Conference Firma a konkurenční prostředí 2003 - sekce 4. Kvantitativní metody v hospodářství
MU Faculty or unit

Faculty of Economics and Administration

Citation
Keywords marketing, crm, insurance company, customer, life insurance branch, non life insurance branch, product, profit, business intelligence, customer intelligence
Description This paper is focused on Customer Relationship Management (CRM) in insurance industry. There is a need for differentness specification to design strategy of a firm carrying business in insurance industry. Today competitive advantage doesn't stand for the implementation of CRM but it counts the quality of firm's CRM. The effective CRM does reduce the amount of benefits. Today competitive advantage doesn't stand for the implementation of CRM but it counts the quality of firm's CRM. The effective CRM does reduce the amount of benefits.

You are running an old browser version. We recommend updating your browser to its latest version.

More info