Publication details
Jaké formy propagace použít při vstupu na zahraniční trh?
| Title in English | What kind of propagation can we use by entry in a foreign market? |
|---|---|
| Authors | |
| Year of publication | 2007 |
| Type | Article in Periodical |
| Magazine / Source | MM Průmyslové spektrum |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | propagation; foreign market; communication mix |
| Description | Companies, which want to be on foreign market, have to offer not only product with good quality. It is necessary to choose the best propagation instruments. The article is aimed on the effective propagation instruments that are used in the foreign market by companies. We stress the new trends and recommendation in propagation instrument used on foreign market. |