Publication details

Význam doprovodných služeb v řízení vztahů se zákazníky

Title in English Importance of customer services in customer relationship management
Authors

KAŇOVSKÁ Lucie TOMÁŠKOVÁ Eva

Year of publication 2009
Type Chapter of a book
MU Faculty or unit

Faculty of Law

Citation
Description The chapter describes the problems of customer services (such as definition, description or some their basic examples). The second part shows the key role of customer services for customers and thus from the view of their customer value. The last part briefly stresses some main results of this theme.

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