doc. Ing. Alena Klapalová, Ph.D.
Associate professor, Department of Business Management
office: 549
Lipová 507/41a
602 00 Brno
phone: | +420 549 49 5203 |
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e‑mail: |
social and academic networks: |
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Digitalised Value Management for Unlocking the potential of the Circular Manufacturing Systems with integrated digital solutions (101091536)
MU Researcher: doc. Ing. Alena Klapalová, Ph.D. MU Faculty or unit: Faculty of Economics and Administration Project Period: 1/2023 — 12/2026Investor: European Union / Horizon Europe -
Consumer engagement in the circular economy: Perspectives from consumer neuroscience (MUNI/A/1534/2023)
MU Researcher: Ing. Radmila Štangová MU Faculty or unit: Faculty of Economics and Administration Project Period: 1/2024 — 12/2024Investor: Masaryk University / Specific research - support for student projects -
Consumer acceptance of circular business models (MUNI/A/1133/2022)
MU Researcher: Ing. Radmila Štangová MU Faculty or unit: Faculty of Economics and Administration Project Period: 1/2023 — 12/2023Investor: Masaryk University / Specific research - support for student projects -
Economic context of sustainable development (MUNI/CORE/0699/2022)
MU Researcher: doc. Ing. Mgr. Jana Soukopová, Ph.D. MU Faculty or unit: Faculty of Economics and Administration Project Period: 7/2022 — 6/2023Investor: Masaryk University / Společný univerzitní základ -
Consumer behavior in the context of Smart PSS (MUNI/A/1086/2021)
MU Researcher: Ing. Radmila Štangová MU Faculty or unit: Faculty of Economics and Administration Project Period: 1/2022 — 12/2022Investor: Masaryk University / Specific research - support for student projects -
Cross-cultural differences in the circular economy consumer behaviour (MUNI/A/1369/2021)
MU Researcher: Anna Németh, M.Sc. MU Faculty or unit: Faculty of Economics and Administration Project Period: 1/2022 — 12/2022Investor: Masaryk University / Specific research - support for student projects -
Resource-efficient Circular Product-Service Systems (776577)
MU Researcher: doc. Ing. Alena Klapalová, Ph.D. MU Faculty or unit: Faculty of Economics and Administration Project Period: 6/2018 — 11/2022Investor: European Union / Horizon 2020 -
Cross-cultural differences in the circular economy consumer behaviour (MUNI/A/1169/2020)
MU Researcher: Anna Németh, M.Sc. MU Faculty or unit: Faculty of Economics and Administration Project Period: 1/2021 — 12/2021Investor: Masaryk University / Specific research - support for student projects -
Aplikace poznatků behaviorální ekonomie v kontextu marketingového průzkumu a marketingu na B2B trzích (1674/2018)
MU Researcher: doc. Ing. Alena Klapalová, Ph.D. MU Faculty or unit: Faculty of Economics and Administration Project Period: 1/2019 — 12/2021Investor: Ministry of Industry and Trade of the CR / -
Inovace vyuky a vyvoj kursu Digitální marketing a analýza sociálních médií pro studenty ESF (MUNI/FR/0972/2019)
MU Researcher: Ing. Dušan Mladenovič, Ph.D. MU Faculty or unit: Faculty of Economics and Administration Project Period: 1/2020 — 12/2020Investor: Masaryk University / MU Development Fund